Veefriends nft project and digital collectibles like trading cards
VeeFriends is an innovative IP and NFT project created by entrepreneur Gary Vee (Vaynerchuk).
The 250+ characters, like Patient Panda or Empathy Elephant, represent traits that inspire personal growth, positivity, kindness and healthy competition.
Through a mix of digital collectibles, physical products, storytelling, and events Veefriends is bringing the characters and their traits to life, with the ultimate goal of making this world a better place.
Which VeeFriends Character are you? Take the QUIZ
Series 1 is the original NFT, hand-drawn by Gary himself and considered the alpha. It contains 10,255 Tokens of different rarities and access tokens, with Spectaculars being the “The Holy Grail of VeeFriends”. It's the ultimate goal of any VeeFriend to own a VF1.
VeeFriends (Series 1)
VeeFriends Iconics
Book Games
Series 2 is the evolved version of series 1 and has 55,519 Tokens of different rarieties, as well as backgrounds. For many this is the first step into the digital eco system of VeeFriends before owning a VF1.
VeeFriends Iconics is a collection of 1-of-1 NFTs featuring VeeFriends Series 1 Spectacular characters in a signature fractured WPAP style, hand drawn by the artist Gilang Bogy and a total of 1,175 Tokens.
BOOK GAMES NFTs are made up of 16 unique hand-drawn drawings by Gary, in 5 rarities each, and encased in one of 15 randomly generated frames. It's a layer 2 NFT project, featuring 125,000 burnable tokens in a game that’s played forever. You can "burn" book games for other items of higher value.
VeeFriends Series 2
Series 1
Series 2 - TCG
Topps Chrome
Released in 2021, only 1000 boxes were made and 800 of them went to the public through a dutch auction.
VeeFriends has a 3-year partnership with Topps Chrome. This 2025 release will be available in both Hobby Boxes and Blaster Boxes, featuring 100 VeeFriends characters in the set to collect.
1 pack
10 cards per pack
10 cards total
13 packs
4 cards per pack
52 cards total
These playable TCG cards were given to Series 2 NFT minters for free in 2022. 55,555 boxes made.
Release: May 7th 2025
Zero Edition - Pins
Road to Veecon - Pins and Stickers
New Year New You - Pin, Keychain, Challenge Disc
Halloween - Pins and Stickers
Hype Horse - Pin
Funko POP!
VeeFriends revealed its first Funko POP! - Jolly Jack-O during NY Comic Con 2024.
Masters of the Universe Origins Skeletor & VeeFriends Skilled Skeleton
This collab brought Skeletor from Mater of the Universe and Skilled Skeleton from VeeFriends together.
This Halloween Pin and Super Sticker set featured 14 characters, each box containing a pin in a blind bag and a matching super sticker.
This was an exclusive pin only available during NSCC 2024 in 5 rarities.
This is the first Pin collection from Veefriends and included 12 characters. Each case had 10 boxes and each box had 2 pins in blind bags.
The Road to Veecon pin set featured 19 characters with pins and supers stickers in different rarities, as well as three surprise pins. Each box contained a pin and sticker that usually didn't match.
Adaptable Alien - Pin and Sticker
This was an exclusive pin and super sticker only available during NY Comic Con 2024 in 7 rarities.
This pin collection features 12 characters in 6 rarities, as well as a surprise iridescent black cat pin. Each pin box also included a matching Challenge disc and 1 of the 5 character keychains.
Comic Books
Comics in Newspapers
Comics Live Drawing
All Comics
VeeFriends is releasing their first comic book, which will be a very limited run of only 555 copies. The cover was designed by the comic legend J. Scott Campbell. This first issue is exclusively for Gift Goat holder (an NFT) but will be available to read online.
You can find all the comics on the VeeFriends website in the comic corner. But you can also go to characters and click on your favorite VeeFriend and it will show you all the comics the character has been in.
Multiple times a week DJ or one of the comic artists draws the comics live on stream. During the "Drawing Board" streams on whatnot the community is able to help pick characters and develop stories together.
VeeFriends Comics are now in local news publications across 72 markets in 25 states. You are able to find VeeFriends comics in both print and digital formats every single Sunday throughout 2025.
The Veefriends are the ultimate group of friends who sometimes don't see eye to eye and when that happens, they get sent to the VeeDome, where the challenge brings the change!
Watch the episodes and read all recaps, themes, and real-life takeaways from every episode so far.
Cartoon Recap
YouTube Show
Mini Seasons
VeeFriends Vending
Golden Bee Chase
Become a VeeFriends Minis Vendor by owning one or more machines to put into a retail space.
VeeFriends Minis are small collectible toys and pencil toppers and currently has 4 seasons of 10 characters each. Each character comes in 6 rarities - emerald, lava, bubble gum, detailed, gold, and diamond. They are available through Mini machines in retail stores or from vendors online.
Season 3 and 4 minis have the "Gold Gary Bee" chase in them. Pulling the metal bee will give you the opportunity to enter into a contest for a free trip to NY Comic Con for 2 this Fall 2025.
Squishmallows
"Meet Me in The Middle" Book
Plushies
Figurines (2" and 6" inch)
VeeFriends has a collab with Squishmallows and created 4 characters - Humble Hedgehog, Karma Kiwi, Adventurous Astronaut, and Intuitive Iguana.
These two and six inch figures were originally sold at Macy's. There are 10 two inch figures featuring characters like Gratitude Gorilla and Empathy Elephant, and come in boxes with blind bags.
Gary Vee's first children's book features the VeeFriend characters Eager Eagle and Patient Pig and can be read from both sides. Each sides offers a different perspective on the story and meets in the middle as they work together.
Together with the 2 and 6 inch figures, VeeFriends also released six plushies at Macy's, featuring characters like Genuine Giraffe and Be The Bigger Person.
UNO
VeeFriends collaborated with UNO to create a unique UNO card deck featuring multiple of the characters as well as including a collectible foil card.
Character Comfort Collection
FriendsCaps
555 Collection
Reebok
Bart Bridge
VeeFriends x Odd Socks
MensWear Dog
Rep your favorite VeeFriends character on a tee, crewneck or hoodie, each available in multiple colors and sizes.
VeeFriends is partnering with PlanetEuphoria to create limited retro tees for each character in a unique style. Each shirt is limited to 555 prints.
FriendsCaps is a line of character caps that has a limited release, each featuring the character on the side and trait on the front of the cap.
VeeFriends is partnering with Odd Socks to create unique socks featuring the different characters and their traits.
Kim Shui
Vans "Off The Wall"
Starter
Staple Pigeon
Juicy Couture
mugs
tumblers & wine
water bottles
ornaments
VeeFriends Events 2025
Consensus: May 14-16, 2025 | Toronto, Canada
Collect-A-Con Orlando: May 24-25, 2025 | Orlando, FL
Fanatics Fest: June 20-22, 2025 | New York, NY
NFT NYC: June 25-27, 2025 | New York, NY
The National Sports Card Convention: July 30 – August 3, 2025 | Rosemont, IL
VidSummit: October 7-9, 2025 | Dallas, TX
Comic Con: October 9-12, 2025 | New York, NY
Beeple, MansWear Dog, Bellies, and more!
